Privacy Policy

Privacy Policy

Last updated: July 2026

At English Rose, we are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you visit englishrosejewellery.com or place an order with us. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

English Rose is the data controller for the personal information you provide to us. We are based in the United Kingdom.

Postal address: English Rose (FAO. H. Norton), Unit 20653, PO Box 7169, Poole, BH15 9EL

If you have any questions about this policy or how we handle your data, please contact us via our contact page — this is the quickest way to reach us.

2. What Data We Collect

We may collect and process the following personal data:

• Identity data: your name
• Contact data: email address, postal address, phone number
• Transaction data: details of purchases you have made
• Technical data: IP address, browser type, device information, and cookies
• Communications data: messages you send us and your preferences for receiving marketing from us

3. How We Collect Your Data

We collect data when you:

• Place an order or create an account on our website
• Contact us with an enquiry
• Sign up to receive our newsletter or marketing emails
• Browse our website (via cookies and analytics tools)

4. How We Use Your Data

We use your personal data to:

• Process and fulfil your orders
• Communicate with you about your order or enquiry
• Send you marketing communications where you have given consent
• Improve our website and customer experience
• Comply with our legal obligations

5. Legal Basis for Processing

We process your data on the following legal bases:

• Contract: to fulfil orders you have placed
• Legitimate interests: to improve our services and prevent fraud
• Consent: for marketing communications (you can withdraw consent at any time)
• Legal obligation: to comply with applicable laws

6. Sharing Your Data

We do not sell your personal data. We may share it with trusted third parties who help us operate our business, such as payment processors, delivery couriers, and our website platform (Shopify). These parties are required to handle your data securely and in accordance with UK GDPR.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, or reporting requirements. Order data is typically retained for 7 years in line with HMRC requirements.

8. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request erasure of your data (the right to be forgotten)
• Object to or restrict processing of your data
• Request a copy of your data in a portable format
• Withdraw consent for marketing at any time

To exercise any of these rights, please contact us via our contact page. We will respond within one month.

9. Cookies

Our website uses cookies to improve your browsing experience. Please see our Cookie Policy for full details.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to read their privacy policies.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date.

12. Complaints

If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113. You can also contact us directly to resolve any concerns.

13. Advertising & Tracking Technologies

We use the following third-party tracking pixels and analytics tools on our website to help us understand visitor behaviour, measure the effectiveness of our marketing, and show relevant advertising:

• Meta Pixel (Facebook & Instagram) — tracks visitor activity to enable targeted advertising and measure ad performance on Facebook and Instagram. Meta Privacy Policy
• TikTok Pixel — tracks visitor activity to enable targeted advertising and measure ad performance on TikTok. TikTok Privacy Policy
• Google Analytics & Google Ads — tracks visitor activity to analyse website traffic and measure ad performance across Google platforms. Google Privacy Policy

Data collected by these tools may be transferred outside the UK. Each provider operates under their own privacy policy and data processing terms. You can opt out of personalised advertising via your cookie preferences or through each platform's privacy settings.